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Ad Specifications


» Full Page Ad
 
  Trim Size:
8.25" (W) x 10.875" (H)
Bleed Size: 3/16"
Live Area: 7.75 x 10.375"
Head Trim: 3/16"

» Half Page Ad
 
  Trim Size:
4.125" (W) x 10.875" (H)
or 8.25" (W) x 5.43" (H)
Bleed Size: 3/16"
Head Trim: 3/16"


» Quarter Page Ad
 
  Trim Size:
4.125" (W) x 5.43" (H)
Bleed Size: 3/16"
Head Trim: 3/16"

Page Layout
QuarkXPress for Mac, version 4.0.

Graphics
Freehand and Illustrator files, if saved as an EPS file.
Photoshop, if saved as TIFF or EPS file.


Digital img
· Scanned at 300 dpi for 155-line screen
· 5-channel DCS file
· CMYK TIFF or B/W TIFF
· EPS file


Fonts
· Postscript fonts only
· Suitcase (screen font) and printer font must both be included


Acceptable Media
· 3.5 floppy disk
· CD-ROM (Mac readable)
· ZIP


All files must be accompanied by:
· Fonts
· Original art or scanned art
· All imported graphics
· A laser print printed at 100%, or a 4/C digital proof


Be certain that all disks are labeled with the client's name, the magazine name, and the issue date. Disks should contain only files related to the specific ad.